Download Beverage Industry May 2011 by Elizabeth Fuhrman PDF

By Elizabeth Fuhrman

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Com. com All social Guayaki Yerba Mate, Los Angeles, has committed to engaging its consumers solely through social media marketing channels. The shift in strategy has been put in place to enlist support from the global digital community around Guayaki’s mission driven products. Guayaki’s goal is that this social media focused strategy will translate into simultaneous sales and prevention of rainforest deforestation, one Facebook fan at a time, the company says. Guayaki’s social media efforts will orbit around building and activating a deeply engaged community across diverse social media platforms, it says.

In addition to minor investments, such as compactors, Iobst mainly credits SDBC’s production personnel for embracing the cause. ’” Iobst says. “They found ways to do it. ” One employee at the company’s Sherman, Texas, plant investigated the items that were being thrown away, explains Dan Sileo, vice president of manufacturing for SDBC. “He made a pie chart of what was being thrown away, but he did it in such a way that it looked like a blue whale because he said, ‘In a year, we throw away a blue whale’s worth of stuff,’” Sileo says.

With Africa having the projected largest growth of population and incomes, that growth is expected across all segments of the population including aging generations, Euromonitor’s Haffner says. This population growth and income increase has fueled people to look for cleaner drinking water, which will make a fast-growing market for bottled water, he says. Although the African base is smaller than the base in Asia, bottled water could grow as fast in Africa as in Asia, Haffner says. He predicts bottled water might overtake carbonated soft drinks in the next Àve years.

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